Author: Mike Simone

  • Interesting Humans: The Waterman That’s Training Adrian Grenier for a Gnarly Swim

    Interesting Humans: The Waterman That’s Training Adrian Grenier for a Gnarly Swim

    For most of us, running or cycling for two miles is nothing. But swimming through currents and tides and unpredictable swells is an entirely different animal. On September 27th, actor Adrian Grenier will be joining Richard Branson to do just that. The two will swim across the Strait of Messina between Italy and Sicily. Why? Branson is doing this as a part of the 2016 Virgin Challenge; Grenier is doing it to support his own cause: The Lonely Whale Foundation.

    While rumor has it Branson’s already in training, Grenier has tapped endurance waterman and Red Bull’s Surf+Rescue Technical Director, Bruckner Chase. We chatted with Chase about what it’s like to spend hours physically exerting yourself, putting the strongest lifeguards in New Jersey to the test, and how he plans to whip Grenier into shape.

     

    Who is Bruckner Chase?

    Back in ‘98, Chase ran for over 26 hours spanning 100 miles in Vermont, and swam for 14 hours and 28 miles across Monterey Bay in California. But dominating the water didn’t always come easy from a guy who grew up in the landlocked Memphis, Tennessee. “My first connection to the ocean was in Destin, Florida, and I was terrified of it,” he says. But after moving out to North California and falling in with the right crowd of ocean-enthusiasts, Chases’ passion for swimming and the ocean matured. “The best way to get over fear of being out there is to go with people that know the water, that are confident and strong swimmers. I became a better swimmer and met people that guided me through some really good experiences in the ocean.”

    The North Shore of Oahu—An Introduction to “The Proving Grounds”

    Chase didn’t even consider himself an “athlete” at that point. He never competed in anything at a young age, and didn’t play competitive sports aside from being a runner in high school. That all changed for him once he was convinced to do a marathon. “As soon as I did that for the first time, I realized that maybe I could do more than I thought. That my perception of myself as not being an athlete might have been wrong,” he says.

    Now, 50-year-old Chase is still dialed in and keeping the fire alive. He says that being in the water for long distances and long periods of time is a huge internal conversation. “I’m constantly evaluating, ‘how do I feel?,’ ‘how’s my shoulder?,’ ‘how’s my stroke…” It’s that level of mind-body connection that gets him through. (Which will be a critical piece for Grenier, too.)

    Today, while still a competitor, Chase is also involved with Red Bull Surf+Rescue Lifeguard Competition. Every summer in New Jersey, 40 teams of four compete for the title of the strongest surf rescue patrol. (This year, the event happened on July 19th—the win went to Longport Beach Patrol.) Red Bull had the idea to showcase the culture and community of the Jersey Shore, from south to north, the birthplace of beach patrol. They tapped Chase for help and to create the intense competition format. “We wanted to highlight the diverse skillset, the incredible conditioning, and the knowledge these guys have,” says Chase of his partnership on the project with Red Bull.

    How Chase is Turning Adrian Grenier into a Mental Beast
    While Chase is going to be putting Grenier through the basics to become a more efficient swimmer, the primary focus is a mental battle: getting him comfortable in the water. “Most swimmers or athletes that are new to the aquatic environment become their own worst enemy,” says Chase. “You need to let the water do the work. It’s not like attacking a one-rep max in the gym—more force doesn’t necessarily move you through the water better. It’s about being more relaxed. Sometimes, slow is fast in the ocean,” says Chase.

    The Physical Side of Things
    “We’ve got Adrian on kind of like an adult onset swimming program—but fast-tracked,” says Chase. “He didn’t grow up on a swim team, so the mechanics (body position, breathing techniques) are new, and while he may be fit on land, being fit in the ocean is different,” he explains. Luckily, Chase has done research about this particular section of water in Italy, so he can prepare Grenier for how to deal with its unique waves, swells, and chops—and whatever he might get hit with, whether it’s 100 meters from the beach or a mile and a half in the middle. Stay tuned to find out how Grenier’s training pays off and in the meantime, if you’re so inclined to jump in the ocean yourself, try out the training plan for surviving a two-mile open ocean swim below.

    HOW TO SURVIVE A 2-MILE OPEN-OCEAN SWIM

    MONDAY: You’ll hit the pool for an hour. Total distance is roughly between 2000-3000 meters.

    Complete 3 sets of 300 meters—try for a 2:00 pace of each set.
    Complete 3 swims of 200 meters. Shoot for a 4:45 finish.
    Compete 3 swims of 100 meters. Shoot for a 2:00-2:30 finish.

    TUESDAY: 20-minutes dry-land core training
    Yoga, TRX, and balance work

    WEDNESDAY: Same structure as Monday’s workout, however, with an additional main set listed below:

    Complete a 500 meter on 12:30.
    Complete 5 sets of 100 meters on 2:15.
    Complete a 500 meter on 12:30.
    Complete 2 sets of 250 meters on 6:15

    THURSDAY: 20-minutes dry-land core training (same as above)

    FRIDAY: 45-minutes or 1500-2000 meters in the pool (shorter and faster pace intervals)

    Instead of a 2:00-2:15 pace per 100, shoot for 1:45-1:50

    Here’s a sample main set:

    Complete a 200 meter on 4:30.
    Complete 4 sets of 75 meters fast on 2:00.
    Complete a set of 200 meters on 4:30
    Complete 6 sets of 50 meters on 1:30
    Complete a 200 meter on 4:30
    Complete 3 sets of 100 meters on 2:45

    For more information on Bruckner Chase, go to BrucknerChase.com. Follow him on FacebookTwitter, and Instagram.

    * This story originally appeared on mensfitness.com in July 2016.

  • 100,000 Milestone: You Are the Fire That Keeps Us Alive

    100,000 Milestone: You Are the Fire That Keeps Us Alive

    April 27, 2016 marks a major milestone for HUMANFITPROJECT—we’ve hit 100,000 likes on our Facebook page… Holy. Sh*t… A major, major, brand milestone and I have no idea how to even talk about it. One thing I do know is—the people that have been with us all along deserve a story, or more importantly, deserve a thank you. Same goes for the folks that have just discovered us and what we do. Your likes, retweets, comments, and direct messages are what make everything happen. You might not believe your words are read, but they are. Even the occasional hate. (And I apologize if we haven’t been able to get back to all of you, except for the haters—you can f-off.)

    I cannot thank you all enough for the support you’ve given this brand—you truly are what keeps this fire going strong. 

    It’s hard to describe the emotion, or feeling that takes over when you tell us we’re being helpful—it triggers a wave of inspiration.

    REFLECTING

    I wrote a brief note on our Instagram once we hit 50,000 on Facebook—but 100,000 is just a whole new level. The growth has intensified so quickly. So many late nights. Work all day, work all night. It’s almost been impossible to even enjoy many of the small or large successes along the way.

    This is far, far, far, from over, but it’s been such a long road, such a labor-intensive build, such a mental test.

    ENERGIZING

    I will tell you all this—hard work 1000000% pays off. It does. You cannot ever give up. Always stay in the game. Find a way. Any way you can. I rather be able to say I gave it my all, then live with regret and wonder…

    While I always get hung up on this, it’s just so important to the brand’s story—starting a business, or building a brand is just like building or transforming your body. It’s all the same. You get what you put in. You need to keep at it, you need to experiment, you can’t be afraid to fail.

    I remember when the damn page was stuck at 1,000 or so. Completely STUCK. Anything I posted was a flop. Flop after flop after flop after flop. It messed with my head. And I’ll admit, I still swing and miss. Repeatedly. And I’ll miss a million more times. But one thing I won’t do is, and that is step out of that box or stop swinging.

    Take that approach with every single thing you do in life. And don’t forget it. Watch out for the following things: Comfort. Convenience. Complacency.

    Again, thank you all for your support of HUMANFITPROJECT. We’ll keep doing what we do for you. And of course, I could never forget—a very grateful thank you to all of the contributors, and our COO, Ronald Parham—without you all I’d probably be posting way more flops!

    If you’ve got a question, comment, or just want to drop us a line—give us a follow on Instagram, Facebook, Twitter, and YouTube

    And if you’re interested in more of a behind-the-scenes look into HUMANFITPROJECT and Men’s Fitness magazine—follow me on Instagram, Facebook, and Twitter

  • LISTEN: The incredible success story from Joe Naufahu’s Gym

    LISTEN: The incredible success story from Joe Naufahu’s Gym

    Joe Naufahu—the actor who plays Khal Moro in season six of HBO’s Game of Thrones recently visited the Men’s Fitness office for an interview. Here’s a snippet from the cutting room floor where Naufahu shares one of his most incredible (and memorable) success story to come out of his gym—Ludus Magnus. (ludusmaganus.co.nz)

    Watch the full interview with Joe Naufahu here.

    Follow them on Instagram: Joe Naufahu; Ludus Magnus

     

  • Joe Naufahu: Meet the Real Khal Moro from Game of Thrones

    Joe Naufahu: Meet the Real Khal Moro from Game of Thrones

    The wait is finally over. Game of Thrones is back for season six.

    This week, Joe Naufahu, the New Zealand actor who plays the role of Khal Moro dropped by the Men’s Fitness magazine office.

    There was a great deal of mystery and speculation around who he would be playing, but we’ve now come to know he’ll be at the head of the Dothraki.

    Naufahu shares some details on how he got the role and what went into preparation for it. Plus, how he trains, eats, stays connected to his rugby career of the past,  and runs his own personal training business back home.

    Be sure to tune into Game of Thrones on HBO on Sunday’s at 9PM ET.

    Follow Joe Naufahu on Instagram

  • The Transition: A Workout to Strengthen Your Legs, Shoulders, and Abs

    The Transition: A Workout to Strengthen Your Legs, Shoulders, and Abs

    This workout routine content was produced by HUMANFITPROJECT for Men’s Fitness magazine and was originally published at mensfitness.com

    Program designer Michael Beringer demonstrates the Legs, Shoulders, and Abs TRANSITION WORKOUT. For all the details on the program, go to MENSFITNESS.com/Transition.

    THE LEGS, SHOULDERS, and ABS WORKOUT ROUTINE

    Glute Bridge 3 x 15
    Plank 3 x 10 seconds
    BB Back Squat 5 x 12
    Goblet Squat 3 x 10
    Split Squat 3 x 10 (each leg)
    Standing BB Military Press 4 x 12
    DB High Pull 3 x 10
    DB Shrug 4 x 15

    *Rest for 45 seconds between sets.

    Apparel by 2(X)IST
    Footwear by PUMA
    Fitness Tracker by Fitbit

    For insider info on new program releases, interviews, Q&As, and more—follow digital director Mike Simone on Instagram, Facebook, and Twitter

    OTHER FULL PROGRAMS YOU MIGHT LIKE

    To build absolute mass: The 4-Week Bulk Up
    To get something in quick: The 15-Minute Gut Checks
    To build and burn: The Redemption Plan
    To lean out: The Trim Up
    To shock your body: The Muscle Shockers
    To lose weight aggressively: The 21-Day Shred

  • The Transition: A Workout for Your Chest, Triceps, and Abs

    The Transition: A Workout for Your Chest, Triceps, and Abs

    This workout routine content was produced by HUMANFITPROJECT for Men’s Fitness magazine and was originally published at mensfitness.com

    Program designer Michael Beringer demonstrates the Chest, Triceps, and Abs TRANSITION WORKOUT. For all the details on the program, go to MENSFITNESS.com/Transition.

    THE CHEST, TRICEPS, & ABS WORKOUT ROUTINE

    BB Bench Press 5 x 10
    Push Up 3 x 10
    Dip 3 x 10
    Cable Woodchop 3 x 20
    Hanging Leg Raise 3 x 20

    *Rest for 45 seconds between sets.

    Apparel by 2(X)IST
    Footwear by PUMA
    Fitness Tracker by Fitbit

    For insider info on new program releases, interviews, Q&As, and more—follow digital director Mike Simone on Instagram, Facebook, and Twitter

    OTHER FULL PROGRAMS YOU MIGHT LIKE

    To build absolute mass: The 4-Week Bulk Up
    To get something in quick: The 15-Minute Gut Checks
    To build and burn: The Redemption Plan
    To lean out: The Trim Up
    To shock your body: The Muscle Shockers
    To lose weight aggressively: The 21-Day Shred

  • The Transition: A Workout for Your Back and Biceps

    The Transition: A Workout for Your Back and Biceps

    This workout routine content was produced by HUMANFITPROJECT for Men’s Fitness magazine and was originally published at mensfitness.com

    Program designer Michael Beringer demonstrates The Back and Biceps TRANSITION WORKOUT. For all the details on the program, go to MENSFITNESS.com/Transition.

    THE BACK and BICEPS WORKOUT ROUTINE

    Deadlift 5 x 10
    BB Bentover Row 3 x 10
    Lat Pull Down 4 x 15
    DB Row 3 x 10
    Cable Low Row 3 x 10
    Cable Pullover 4 x 20
    BB Bicep Curl 4 x 15

    *Rest for 45 seconds between sets.

    Apparel by 2(X)IST
    Footwear by PUMA
    Fitness Tracker by Fitbit

    For insider info on new program releases, interviews, Q&As, and more—follow digital director Mike Simone on Instagram, Facebook, and Twitter

    OTHER FULL PROGRAMS YOU MIGHT LIKE

    To build absolute mass: The 4-Week Bulk Up
    To get something in quick: The 15-Minute Gut Checks
    To build and burn: The Redemption Plan
    To lean out: The Trim Up
    To shock your body: The Muscle Shockers
    To lose weight aggressively: The 21-Day Shred

  • Lay Days on Oahu: Capturing Perfect Blue-Green Gems

    Lay Days on Oahu: Capturing Perfect Blue-Green Gems

    I overpaid for my flight to Oahu, but that’s OK. The last-minute execution was worth every penny. Book too far in advance and it’s a crap shoot on the surf conditions you get. Will it be too big? Will it be flat? I waited and analyzed every model every minute of every day for the ideal time to pull the trigger—it worked out perfectly. Great-to-fun surf conditions for most days, with some extra-large ones that created for plenty of time to explore and document.

    I can remember the real early years of travel—broke as a joke and anxious as hell worrying about if the surf would be good or bad. While these days I’m still a lunatic with following weather models and patterns in search for the ideal conditions, I’ve also learned to be much more chilled out.

    The images below are from various locations, on the days I least expected to score. Periodically I will adding more from what I consider a successful, well-rounded adventure of Spring 2016.

    All images are captured with the GoPro Hero4 Black Edition. 

    Be sure to follow me on InstagramFacebook, and Twitter

     

  • 4 Healthy Detox Shots to Drink on the Regular

    4 Healthy Detox Shots to Drink on the Regular

    There’s something about waking up on a weekend morning and putting together a big ol glasses of healthy stuff. I mean, you can mix all kinds of things together. Hell, even if it tastes like dirt I like it. Why? Because it’s just something I get enjoyment out of—I know I’m pumping good into me. It’s not something I do everyday, and it’s not an obsession. I genuinely just like doing it. And when I don’t have time to make one, I even love walking down the street to buy it. Simple things. Simple things…

    To give credit where credit is due: Kristi Keating is one of HFP’s expert contributors. As she would put it, she’s a plant-based nutrition educator, a Vegan chef/instructor—and she’s got some damn-good recipes in her arsenal.

    Here are four incredibly healthy, easy-to-make juices with a variety of different health benefits.

    THE EMERALD CITY

    Learn more about the Emerald City and how to prepare

    THE GREEN MOJO

    Learn more about the Green Mojo and how to prepare

    THE TUSCAN SUNRISE

    Learn more about the Tuscan Sunrise and how to prepare

    THE FLAMING SCARLET

    Learn more about the Flaming Scarlet and how to prepare

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    And for more incredible healthy recipes from Kristi Keating, check out her author page here on HUMANFITPROJECT—and don’t forget to follow her on Instagram

  • The History of HUMANFITPROJECT

    The History of HUMANFITPROJECT

    If you asked me what I wanted to do for a living while in college, I would have never been able to answer. And I certainly would have never thought I’d be in the position I am today—a director of a brand’s website and the social media channels that I’ve loved since I was a teenager. #HumbleBrag… although I must say, I am very, very grateful.

    SUCCESS IN JOURNALISM WAS A PIPE DREAM…

    I’d always been a hard worker, could be focused when I wanted to be—but never really had a clearly defined path to follow.

    But, what I did know was that I loved my sports, traveling, bodyboarding—and of course—hitting the gym. Plus, I wanted to do something big.

    I was a Communication Major in college and took loads of classes about media literacy, debate, persuasion, and production. One class in particular—TV/radio production—actually irritated me. I constantly thought to myself, “OK, we’re talking about… things. Trending topics, celebrities, sports, Facebook… but how the hell does this all make money?! How do you actually make a living like this?!” It was something that drove me nuts. I’d always come to the conclusion that there’s no way all of this “creative stuff” can have you living happy and comfortable. I didn’t get it.

    CLARITY? THINK AGAIN.

    After shifting a bit more towards “business side” courses like marketing, advertising, and management, the whole “career thing” and making money actually started to make sense. Well, I thought. Long story short—I started seeing newspapers, magazines, TV, radio, and the internet strictly as a business. Solely an opportunity to sell a product to an audience. (Yeah, yeah. I know all that hard editorial work is what builds those audiences, but let me finish the story).

    At the end of college I decided I want to be an advertising executive. Easy. All I need to do is sell the brand, its reach, and all the great things about it. (Yeah, yeah, I know… again that comes back to how good of an editorial product it is.)

    In 2007, I went out there and helped a friend with ad selling for a start up website. And in 2008, I graduated and landed myself a great entry level sales job for an incredible brand. Everything was amazing, until I realized that banging out phone calls all day, getting hung up on, and dealing with the ups and downs of a sales roller coaster wasn’t all it was cracked up to be. All of that complaining about “creative stuff” was driving me to be more… well… creative.

    SMALL SPARKS OF CREATIVITY EMERGE. 

    In 2009 or so, I was one year into doing the sales thing, feeling beat up and that everything was just about making money… and less about helping people. I wasn’t feeling so great about how I was living my life.

    Even though I worked in a cubicle, I had always been so into working out, I decided to casually start blogging on Facebook using the “Notes” function about the things I learned over the years training, my own fitness goals and aspirations, and BOOM! After seeing some of the diverse responses, commentary, and generally positive feedback to what I was doing, my true calling and vision became much clearer. I was going to be some type of media influencer in the fitness and active-lifestyle space.

    THE BABY WAS BORN.

    Things were all starting to make sense. Fitness as a category was becoming more of a trending topic, social media—more specifically—Facebook was really starting to take off,  and everyone was creating websites about fitness. There were tons of individuals pushing their own brands, their own programs and philosophies, but I wanted to do something larger than a workout program or diet. Something far bigger than me.

    I decided I wanted to compete with the big boys (and big girls) and create an overarching brand—an authority that housed and curated everything health, fitness, and well-being. The concept of HUMANFITPROJECT was born in a small cubicle at 500 7th ave on the 9th floor (I think) in New York City.

    THE FIRST STEPS.

    In the very beginning a couple friends from high school and college liked the idea and wanted to contribute. It began as some small meetings, a photo shoot or two, and the creation of the first logo, along with a very simplistic blog.

    COMING SOON: The growing pains of building a business

    THE FIRST REDESIGN, EXPANSION, AND MOBILIZATION.

    Being a blog with a large overarching concept, you need more space, and you need more contributors. In 2010 my current business partner, Ron Parham officially came onboard. Ron and I worked diligently to create roles, responsibilities, and work flows for production. We also reworked the logo, completely built out a site inclusive of a home page, about us page, section fronts, article pages, all of this while trying to maintain my own writing, and keeping up with our social media presence as best as possible. HUMANFITPROJECT version 2.0 published four complete months of content with between 20-30 pieces of content across four main sections each roll out.

    COMING SOON: The sacrifices entrepreneurs need to accept

    A STUNT IN GROWTH.

    In late 2011, I had been pushing along as much as possible and was fortunate enough to laid a position working for American Media, Inc. to help build out mensfitness.com. Considering I was in a tough position—being unemployed for 6 months after leaving my ad sales job and transitioning over to another failed startup in the beverage industry—I needed a job that actually paid the bills, allowed me to be creative, and was right in my interest area. I opted to take the position with AMI. However,  HUMANFITPROJECT would temporarily cease production due to the magnitude of the project at mensfitness.com. Stuck between a rock and a hard place, I had no other choice but to halt editorial operations.

    COMING SOON: Untold stories of fear, struggle, depression, and learning from failure

    HFP BECOMES A MARKETING/PRODUCTION AND MEDIA PARTNER.

    Lucky for me, I’ve been well-positioned and able to work with new comers and contributors to HUMANFITPROJECT for many of the stories and productions that mensfitness.com needed to maintain our incredible growth trajectory. (I came into Men’s in 2011 with 300k unique visitors, finished just under 10 million in August 2014, and hit an all-time high of 14.7 million in January 2016.)

    TAKING FLIGHT: THE NEXT STAGES

    The HUMANFITPROJECT brand, network, and family of contributors will be expanded through 2014, 2015, and now into 2016. Our editorial channels populated to provide the most important material for living a fit and healthy active lifestyle.

    Be sure to follow us on Facebook, Twitter, Instagram, and YouTube

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