If you want to help some people out and make a name for yourself in the fitness industry, you’ve got three things going for you right out the gate. First of all, fitness is big right now. Second, you have all the tools you’re already familiar with. Facebook, YouTube, Instagram, and site builders make things incredibly easy to display your talents and become discovered. Writers, producers, editors, directors, publishers, and executives all have instant access to you, what you do, and what you’re all about. And third — which is closely related to the first two points, but brings them all together — the media landscape is changing rapidly and your time is NOW. Out with the old, in with the new. Websites and magazines in the fitness world are looking for contributors that understand the new world of social media and hyper-connectivity.
This new breed of contributor understands the value of fans, followers, likes, comments, shares, and cross-promotional plugs, but also are not overly consumed with it. They can share advice and tips clearly and precisely, but more importantly, have a keen understanding on how to get your attention without annoying the hell out of you.
The #1 piece of advice for today’s aspiring fitness industry producers is to stress that your entire life is on display at all times. All walks of life can see you and judge you. These are your fans, enemies, competitors, or potentially the people signing your next paycheck.
There’s plenty of guys out there with ripped physiques that can write diet and workout programs. Forget worrying about developing the latest hook or gimmick to sell that plan. Think about how you’re selling yourself as a credible authority.
What have your Instagram posts said about you for the past three years? Shots at the bar one night, followed by selfies at the gym won’t cut it.
Why do you have 25 “professional” photos of you in your underwear? Unless a major brand ACTUALLY paid you a ton of money to do that shoot, you should NOT have those images of yourself. You don’t need the extra 10K of questionable Instagram followers…
And you’re dressed like the Incredible Hulk because…?
Work hard, and with consistency. Keep your image clean… that’s your answer.
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