April 27, 2016 marks a major milestone for HUMANFITPROJECT—we’ve hit 100,000 likes on our Facebook page… Holy. Sh*t… A major, major, brand milestone and I have no idea how to even talk about it. One thing I do know is—the people that have been with us all along deserve a story, or more importantly, deserve a thank you. Same goes for the folks that have just discovered us and what we do. Your likes, retweets, comments, and direct messages are what make everything happen. You might not believe your words are read, but they are. Even the occasional hate. (And I apologize if we haven’t been able to get back to all of you, except for the haters—you can f-off.)

I cannot thank you all enough for the support you’ve given this brand—you truly are what keeps this fire going strong. 

It’s hard to describe the emotion, or feeling that takes over when you tell us we’re being helpful—it triggers a wave of inspiration.

REFLECTING

I wrote a brief note on our Instagram once we hit 50,000 on Facebook—but 100,000 is just a whole new level. The growth has intensified so quickly. So many late nights. Work all day, work all night. It’s almost been impossible to even enjoy many of the small or large successes along the way.

This is far, far, far, from over, but it’s been such a long road, such a labor-intensive build, such a mental test.

ENERGIZING

I will tell you all this—hard work 1000000% pays off. It does. You cannot ever give up. Always stay in the game. Find a way. Any way you can. I rather be able to say I gave it my all, then live with regret and wonder…

While I always get hung up on this, it’s just so important to the brand’s story—starting a business, or building a brand is just like building or transforming your body. It’s all the same. You get what you put in. You need to keep at it, you need to experiment, you can’t be afraid to fail.

I remember when the damn page was stuck at 1,000 or so. Completely STUCK. Anything I posted was a flop. Flop after flop after flop after flop. It messed with my head. And I’ll admit, I still swing and miss. Repeatedly. And I’ll miss a million more times. But one thing I won’t do is, and that is step out of that box or stop swinging.

Take that approach with every single thing you do in life. And don’t forget it. Watch out for the following things: Comfort. Convenience. Complacency.

Again, thank you all for your support of HUMANFITPROJECT. We’ll keep doing what we do for you. And of course, I could never forget—a very grateful thank you to all of the contributors, and our COO, Ronald Parham—without you all I’d probably be posting way more flops!

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